By Jake Tesch
Some people claim that Facebook is just a fad and that it’ll eventually fade away and be replaced by a new social media powerhouse. Yet last year it was reported that Facebook has a staggering 1.23 billion users. There are 7 billion people on the earth, which means that about one in ever seven people has a Facebook profile. I bring this up because as a marketer, I am constantly trying to find ways to get my advertising message in front of the right people at the right time. Facebook provides a powerful (at least for the time being) means to accomplish that.
Here, I have outlined a few tips and suggestions that will make your Facebook advertisements stand out.
Clearly define your goals and objectives
The first thing that needs to be done is to decide the purpose behind your Facebook advertisement. Is it to get more likes? Is it to create more brand awareness? Is it to sell a product? Is it to promote a specific post? Knowing why you are running a Facebook ad will help you measure the results of your ad and help you decide if it was worth the initial investment.
Have a Clear Call to Action
Having a clear call to action will help people know what they should do. It’s not enough to say this is our brand or this is our product, you need to ask them to buy or tell them to click here or sign up, something. A good call-to-action goes a long way to increase your click-through rate (CTR).
Choose the right image
For me, this is probably the most important element of a good Facebook advertisement. The whole purpose of a Facebook ad image is to capture someone’s attention. Children, pets, and attractive people tend to grab a user’s eye. Also, I read on a blogrecently that adding a red border to a picture will improve CTR. Take some time and pick a good image; you’ll be happy that you did.
Target your ads to the right people
Although this might seem a bit obvious, when you are creating your ad it’s vital that you target the right people. This means you narrow your ad down to a specific niche and demographic. So many people advertise to the billions of people on Facebook and not everyone is interested in what you are offering. Use the targeting tools Facebook provides—if you don’t, you’ll waste a lot of money with no results.
These are just a few tips that I have found that will help you in optimizing your Facebook ads. I’d love to hear what has worked for you. Please share some of your ideas in the comments below.