Don’t underestimate smartwatches

Apple CEO Tim Cook speaks during an Apple event announcing the iPhone 6 and the Apple Watch at the Flint Center in Cupertino

¬†By¬†Christopher Mims Apple CEO Tim Cook speaks during an Apple event announcing the iPhone 6 and the Apple Watch at the Flint Center in Cupertino, California, September 9, 2014. REUTERS/Stephen Lam It’s important to understand that like the iPhone before it, the Apple Watch isn’t at all what its name would imply. Let’s call it […]